Too Cool for School

Kid Robot just sent me an email with this picture detailing their fall collection.


This is what I imagine the photo planning session was like:

Project Lead: I want jeans and hoodies. Lots of jeans and hoodies

Designer: Um ok.

Project Lead: And a jaunty tie. And I want to appeal to both the urban edge and the geeky boy. Oh and the internationals.

Designer: The internationals?

Project Lead: Yeah. You know… the Asian contingent. I mean we are Kid Robot

Designer: Ok.

Project Lead: And get the mid-west people in there too.

Designer: Something out of the box yes?

Project Lead: And every wash available to jeans. Acid wash better be in there.

Designer: Noted.

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